Content strategy is the art of bringing the right content to the right person and the right place at the right time and in the right context. If youd like to use this method as a foundation for your next content marketing strategy, youre totally welcome to grab the template. Apr 12, 2016 invest in the process, not just the product. Content strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organizations strategic goals. Make video part of before and after webinar strategy. Brands need a video marketing strategy this idea isnt new. So, when considering youtube as a marketing channel, make sure its content covers all stages of sales funnel. Really, you should be spending a lot more effort on your video marketing strategy. Mobile presents exciting opportunities to reach your audience in new ways and new places. How to make a video content marketing strategy that will. A video marketing guide on creating engaging content. Cdn strategy for the video boom white paper watson media. In this video, entrepreneur network partner salma jafri gives five quick tips on creating and marketing videos that can help your content snowball, but each of these tips goes back to the same. In my previous post, using video content to drive brand awareness, leads, and sales, i took you through the first four steps of the definitive b2b video marketing strategy.
Theres also some technical elements of video to learn as well. The roadmap will help you prioritize your efforts and assign resources in a way that keeps you and your team focused and successful. Thats why wed love to briefly cover the five major players when it comes video content creation and posting strategy better preparing you to create awesome videos tailored to each specific channel. I do think theres more to content strategy than writing, but im also happy to accept that many writers have been doing content strategy for a long time, maybe because no one else is there to do it or maybe because theyre the best person to do it. These videos include video product introductions, video product demos, video case studies and whatever else youve got. What has changed is how important video has become on every platform and. Learn content strategy for professionals from northwestern university. In this second post, we focus on executing your video content strategy, maximizing impact, measuring results, and ensuring that you create sustainable campaigns that add longterm value to your organization. First build your audience, figure out if different content resonates with different personas and then refine from there. If youre going to distribute your video its a good idea to think about how it fits into the overall marketing picture. If your video is fun and gives viewers an incentive to share their details with you then you can essentially create a lead generation campaign from this. Explainer video for curatas content marketing software.
Before you dive right in to writing all the things, its important to take some time to get your content strategy in order so all your best efforts can reap the maximum rewards. If youre curious about video marketing, what it is, why you need it, and video marketing strategies to increase leads and sales in 2019, read. There is a better way, though, than struggling your way through. Video s a huge investment, so its important to have a clear strategy and approach that aligns with your goals. Content strategy and it will separate the pros from. While this playbook deals specifically with branded content creation and distribution on youtube, your youtube content should be part of a broader branded content plan thats not limited to video or even to digital. Explore our digital marketing strategy and planning toolkit toolkit image.
Printable paper content calendar template if you want to go oldschool. Content creation content strategy facebook fundraising nonprofit nonprofit social media peer to peer fundraising strategy twitter video. Videos a huge investment, so its important to have a clear strategy and approach that aligns with your goals. Of course, there are a lot of people out there writing, designing, creating content. Download content marketing strategy creation template. How to optimize your video content strategy for mobile. Yes, you read that right, i likened video to content for it has now become an integral part of content marketing. This course covers the topics of content analysis and content strategy these topics have great significance in the marketing industry today because content is now the central part of every marketing campaign be it be online or offline.
David walsh and i discuss the youtube video content framework that youtube would like all creators to follow. Coronavirus magazine popular topics podcasts video store the big idea visual library reading lists case selections. Whether you are a content writer, editor, story writer or hold any responsibility related to content management then, this template is going to benefit you in showing the best of your creative thoughts and impress your customers, clients, boss or listeners. Brands need a video content strategy, and here are five actionable steps to creating one. Video content strategy video marketing strategy video. Download the comprehensive guide to content marketing analytics and. Content strategy can be very difficult to build up, especially if you do not know where to go from where you have been. Marketing, video, web video, online marketing and social media marketing skills are covered in this course.
I created this video to tell my ge leadership about using video and other internal social media venues to communicate with large global engineering staffs. Content strategy doesnt have to be needlessly complex. A content plan allows you to define the role your branded content will play in your overall brand strategy. You can utilize the content strategy template provided by moz. My content strategy is predicated on a reverse pyramid model. Brochures downloadable guides to mediasite services and. How to create a video marketing strategy with 5 easy steps. Your content marketing strategy doesnt have to be complicated. Download our complimentary content marketing strategy template to boost performance and work more efficiently and effectively. This strategy has proven successful for hubspot since theyve really grasped and tested the content that works best for each audience, but im not necessarily suggesting you segment your blog by channel. Jun 29, 2017 in this video, entrepreneur network partner salma jafri gives five quick tips on creating and marketing videos that can help your content snowball, but each of these tips goes back to the same. While this playbook deals specifically with branded content creation and distribution on youtube, your youtube content should be part of a broader branded content. A successful content marketing strategy takes careful planning. Video content marketing then, is a crucial strategy to implement for all organizations.
Dec 21, 2016 brands need a video content strategy, and here are five actionable steps to creating one. Naturally, video strategy has evolved on each of the various social media platforms over the years. Here are a few ideas to consider in your video content marketing strategy. Awesome videos are not an accident and coming up with a content strategy can take your videos to. He is responsible for ibm watson media content delivery, network and infrastructure strategy. Marketing, at its most basic, is connecting with people, and video is a huge part of many successful campaigns. There are millions of videos competing for your audiences attention. Your video strategy should be considered part and parcel to your content marketing strategy not an indie feature. People often use these terms interchangeably which is understandable, as the lines are somewhat blurry, but each is a bit different.
While there can be different frameworks, we tried to summarize here the key questions and steps to build your content strategy and plan as a subset of your brand strategy. That means your content strategy for webinars should anticipate the videos that can be used to follow up. How to write a content marketing strategy w template. Content strategy implies that someone is stepping back and asking, what should we create, and why. Since i start from video, my team is able to repurpose that one piece of content into dozens of smaller pieces of content. Download our complimentary content marketing strategy template to boost performance and. The goal of a good video content strategy is to get the right content to the right person, in the right place at the right time. Thats why weve designed this exercise to guide you through each phase of. Why you are creating content, who you are helping, and how you will help them in a. Your content strategy roadmap will ensure that every piece of content blog, video, tweet, post has a purpose and fits with your story. When you think about your overall digital marketing strategy you may have completely forgotten to consider what part video marketing will take in it.
Apr 20, 2016 if youre going to distribute your video its a good idea to think about how it fits into the overall marketing picture. Download this content marketing strategy template for yourself. For the content marketing strategy checklist, a trigger event may be. Build your entire content calendar and schedule everything at the best times with these templates and guides. Awesome videos are not an accident and coming up with a content strategy can take your videos to the next level.
Video content is one of the most popular forms of content consumed on the internet. Content strategy is the discipline responsible for satisfying business requirements through content creation and distribution. Arpad kun manages content delivery strategy and edge computing at ibm watson and cloud platform. A documented content strategy will keep record of defined goals and kpis, your identified target audience, the content youre planning, and your framework for measurement. Introducing video to your content strategy will give you something to share on social media, creating an interaction between yourselves and potential customers. Before you pick up that camera, think about the role you want video to play in your brands story, and what steps it will take to plot out, produce, position, and measure the. Let them download it so they can watch it offline and show it to anyone theyre with, even. Download our simple template for the planning framework you need to integrate video content into your content marketing strategy. Apr 18, 2017 david walsh and i discuss the youtube video content framework that youtube would like all creators to follow. How to create a video content marketing strategy free. Start with a project and complete each section of the exercise, until. How to create a video content marketing strategy free template. May 26, 2016 content strategy doesnt have to be needlessly complex. Download one of our brochures on mediasite services, recorders, software or lms integrations to learn more.
Heres a few reasons why to factor in a video marketing strategy into your overall plan. In this video newsletter stephanie, owner of flo content marketing. Learn about them all by downloading our free ebook. Its an umbrella term that covers the planning for, development of, and management of content. Just click the link below to grab a downloadable version of the template. The types of video content that will resonate with your audience. Yes, you read that right, i likened video to content for it. At its core, your content marketing strategy is your why. Content marketing strategy, content strategy, and content plan. Good content is important and that means it is valuable and delivered in a human voice. There is a splurge of 63% in the entire video content consumption skyrocketing it to 81% in 2018. Why you shouldnt forget video in your digital marketing strategy.
Video is a must for your organizations content strategy. Video content marketing strategy template skeleton. If your video is fun and gives viewers an incentive to share their details with you then you can essentially create a. Online video will account for 82 percent of all web traffic by 2020. Learn basics of content analysis and content strategy udemy. Also plan to distribute your video in as many places as you can to reach your audience. Watch indiana jones and the temple of doom in a movie theater, or flip through the. According to the latest stats, video content is one of the most popular forms of content consumed on the internet. Jan 21, 2016 the goal of a good video content strategy is to get the right content to the right person, in the right place at the right time. Content strategy template is a significant tool for you to plan your content in the most efficacious manner. Download our template complete with examples for a guided structure of the planning that will allow you to integrate video into your whole content marketing strategy. So youre on board with content marketing and are excited to get started.